Consumer Confidence

High unemployment and unfavorable business conditions have dragged the index down to a painfully low level, far below 90 -- the level which indicates a stable economy. Overall, the index has been volatile, not trending in any one direction for more than three months in a row this year.

"Consumer confidence, while slightly improved from September levels, is still hovering at historically low levels," Lynn Franco, director of The Conference Board Consumer Research Center said in a release.

Economists surveyed by Briefing.com had expected the index to barely tick up to 49, so the news was a bit better than expected.

In October, the number of consumers calling business conditions "bad" outweighed those saying conditions are "good" by nearly five to one, slightly better than the month before, when that ratio was six to one.

0:00/3:54Why companies aren't hiring

Those saying jobs are "hard to get" rose, still far outnumbering those who say jobs are "plentiful."

Consumers continued to have a predominantly gloomy attitude about both future employment prospects and business conditions, but were slightly more optimistic on those fronts than last month.

The consumer confidence index is based on a survey of 5,000 U.S. households and is closely monitored because consumer spending drives two-thirds of the nation's economic activity.

A reading of 100 or greater would indicate strong growth, and the index has not reached that level since mid 2007.  

Value remains important for Christmas shoppersConsumer Confidence